Wednesday, December 12, 2007

North Pole, Inc.

A Holiday Satire

A whimsical, mirthful look at NPI (North Pole, Inc.’s)
Executive Vice President, Cindy Klaus
and President and larger-than-life CEO Kris Kringle’s
ongoing corporate holiday challenges.

Tuesday, October 30, 2007

A Way In

A thought about modern day brand and market reach
from David Meerman Scott (paraphrased):

Old Rules: Buy your way in with advertising,
or beg your way in with PR.

New Rules: Publish your way in with content.

[via: .think ]

Thursday, October 25, 2007

The B Series Part 5: Offers and Incentives

The fifth in a series of articles delineating a B2B marketing program and it's processes.

Friday, October 19, 2007

Nokia 810 and Apple SDK

Good day for hand-held devices. Nokia's internet tablet release and Apple relents—embracing third party software development.

[via: .think]

Tuesday, August 28, 2007

The B Series: A One-to-One Marketing Campaign

An in-depth article series exploring the process of a branding firm's marketing campaign from design to metrics.